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KMID : 0858820110280020087
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Journal of Korean Society for Health Education and Promotion
2011 Volume.28 No. 2 p.87 ~ p.97
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Factors Affecting Intention to Use a Paid Health Care Service by Health Check-up Participants in a Local Medical Center
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Song Jin-Sung
Nam Eun-Woo
Jin Ki-Nam
Lee Kyu-Sik
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Abstract
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Objectives: The objective of this study is to analyze factors affecting intention to use a paid health promotion service by using the health belief model.
Methods: A self-administered survey was conducted with 276 health check-up participants aged ≥20 at a local medical center in Korea from November 8 to November 24, 2010.
Results: 53.6% of the respondents had intention to use a paid health promotion service, and around 85% of them were willing to pay for ‘less than five thousand won per month’. Factors affecting the intention to use paid the service was age, education, income, and health check-up experience. In terms of health belief model constructs, people had greater intention to use a paid the service when they perceived to be sensitive to lifestyle associated diseases and recognized advantages of health promotion services.
Conclusions: Approximately half of the respondents had intention to use a paid health promotion service. Reasonable price for the service was less than five thousand Korean won per month. Health promotion service act and services should consider these findings.
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KEYWORD
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Health promotion service, Health belief model, Lifestyle, Health check-up
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